Frequently Asked Questions


What is “AI visibility”?

AI visibility refers to how often and how favorably your brand appears in answers generated by tools like ChatGPT, Perplexity, Bing Copilot, and others. If your brand isn't mentioned, you're effectively invisible to users relying on these tools.

Why does this matter for my brand?

More people are using AI tools instead of Google to find recommendations, compare brands, or make buying decisions. If you’re not present in those answers, you lose discoverability, trust, and potential revenue.

How do you measure visibility?

We simulate real-world prompts (e.g. “best skincare brands”) across major AI platforms and track whether your brand appears, how often, in what context, and compared to your competitors.

What types of companies benefit from this?

Any brand that depends on trust, visibility, or comparison:
  • FMCG / food brands
  • Cosmetics & fashion
  • Tech / SaaS products
  • Financial services
  • Cultural and tourism projects

Is this the same as SEO?

No. Traditional SEO optimizes for Google - we optimize for large language models (LLMs). These tools use different logic and sources, so the approach is new and complementary.

Do you need access to our data or systems?

No. All audits are based on public data. We don’t require backend access or logins. Everything we do is based on how your brand appears to the public - and how AI interprets that data.

What do I get in the free audit?

You’ll receive:
  • A visibility score across ChatGPT & Perplexity
  • Prompt examples and screenshots
  • 2 competitor comparisons
  • A short summary with our insights

Can you also help improve our visibility?

Yes. After the audit, we can provide content suggestions, structured data improvements, and source placements to help AI tools better understand and surface your brand.

How long does it take to see results?

For most brands, improvements can appear in AI tools within 2–6 weeks, depending on how quickly changes are made and indexed by the sources AI models draw from (like your site, Wikipedia, or third-party content).

What AI platforms do you test?

We currently test across:
  • ChatGPT (GPT-4 & GPT-3.5)
  • Perplexity
  • Bing Copilot
  • Claude (Anthropic)
  • Google’s Gemini

Can you monitor our visibility over time?

Yes, our Growth package includes monthly monitoring with visibility trends, new prompt tracking, and alerts when your brand drops or competitors gain mentions.

What kind of prompts do you test?

We use a mix of:
  • “Best of” queries (e.g. “best milk brands in Romania”)
  • Comparison prompts (e.g. “Brand A vs Brand B”)
  • Informational (e.g. “Is [brand] good?” or “Who owns [brand]?”)
  • Category queries (e.g. “skincare under €50”)
  • Custom prompts you can suggest

Will this help our Google rankings too?

Indirectly, yes. Many of the strategies used to improve AI visibility - like structured data, authoritative content, and external citations - also help with Google SEO.

What makes you different from SEO agencies?

We focus exclusively on AI search environments, not just web search. We understand how LLMs generate answers and structure our audits to influence those outputs - not just rankings on Google.